Challenge

With a new strategic plan, our mission was to create a sustainable and dynamic brand that reflects Tuwaiq Academy's expertise in emerging technologies, resonating with audiences of all age groups. From the new generation and tech community to the global public, Tuwaiq Academy aims to build national technological capabilities, bridge the gap between educational outputs and labor market requirements through applied programs, and enhance partnerships with leading global entities.

Solution

We translated this ambition and positioning into a cohesive strategy that informed the identity design. Embracing the Tuwaiq Mountain narrative inherent in its name, we drew an analogy to the aspirations for its graduates.

The result began with a unique icon inspired by the renowned Saudi mountain but with a digital aesthetic. This was followed by an identity and visual language that capitalized on this concept and carried it through all brand applications.