Client:
Tarshid

Industry:
Government

Services:

• Brand Strategy
• Brand Identity Design

Sonic Brand by DORE.

The National Energy Services Company (Tarshid) is a national company wholly owned by the Public Investment Fund (PIF). It began operations in 2017 with the goal of leading the national energy services sector, contributing to the sustainability pillar of Saudi Vision 2030, and fostering a thriving industry in energy efficiency.

The Tarshid logo was designed by the client. Gene has been tasked with developing a brand identity system that aligns with Tarshid’s new strategy and positioning. The brand personality is crafted to position the company as a leading energy services provider and to promote sustainability in the Kingdom.

The logo represents Tarshid’s core values and identity by incorporating three main concepts: reduced consumption, increased energy efficiency, and sustainability. The color palette consists of hues that symbolize serenity, purity, and environmental growth, reinforcing these values. The typography is contemporary, bold, and highly legible, while the pattern and design elements evoke trust and convey a professional image.