Client:
IMPAQ

Industry:
Government

Services:

• Brand Identity Design

IMPAQ is a flagship event hosted by the Ministry of Media, bringing together influencers and leading digital content creators across various fields. Acting as a platform for knowledge exchange, it showcases local and international digital expertise while fostering collaborations that support the aspirations of influencers and professionals. With the key message of "Inspiration Beyond the Numbers," Impaq celebrates creativity, innovation, and the power of digital connections to spark meaningful change.

Gene partnered with Impaq to transform its ambitions into a cohesive visual identity that captures its essence and communicates its impact. We developed an identity that reflects the event’s energy and creativity, ensuring Impaq resonates with both local and global audiences.

The recurring lines in the Impaq logo symbolize the ripple effect of influence, representing the event’s focus on fostering collaboration and creating lasting impact. The typography complements this by balancing modernity and approachability, conveying professionalism while remaining engaging to a diverse audience.

At Gene, we’re proud to have brought this brand to life, crafting an identity that inspires and elevates its vision.

This Arabic typeface is a modern display font designed for headlines and titles. It features a bold, geometric structure with clean, well-defined strokes. The design balances contemporary minimalism with traditional Arabic letterforms, offering a structured and professional appearance. With its uniform thickness and slightly squared curves, the font is ideal for branding, editorial design, posters, and digital interfaces, ensuring strong visual impact and readability.

IMPAQ’s 14 tracks represent diverse industries and fields, each with a unique visual identity that blends color and pattern to reflect its theme. From media and content creation to esports, AI, and sustainability, these tracks highlight the evolving landscape of digital influence. Vibrant colors and dynamic geometric patterns symbolize innovation, collaboration, and the ripple effect of impact across sectors. The event brings together experts, influencers, and professionals to explore opportunities in sports, health, economy, entertainment, culture, and beyond, fostering meaningful conversations and driving the future of digital transformation.