Client:
Erth

Industry:
- Real Estate

Services:
- Brand Strategy
- Brand Identity Design
- Naming Decision Tree

Challenge:

“Erth” is in the process of expanding with sub-brands, products, and projects that require strong foundations in design, naming, and communication. While the brand name is powerful and the original logo reflects its essence, the readability of the Arabic text presented a communication barrier for their primary audience.

Solution:

We started by building and refining a comprehensive brand strategy, along with a tone of voice guide and a naming decision tree. For the logo, we embraced the spirit of authenticity in the Arabic style and developed a new version to improve readability. From this, we crafted a complete visual language, with support guides for visual applications and naming.