Client:
Built Industrial

Industry:
- Industrial
- Contracting
- Construction

Services:
- Brand Strategy
- Brand Design
- Brand Guidelines

Building towards a prosperous life.

Built Industrial, formerly known as Built Contracting and part of the Ladun Investment Company portfolio, initially served as the execution arm for Ladun's construction projects.

Recognizing its growth potential, Built Industrial set a strategic goal to transition from Ladun’s execution arm to become one of the leading construction companies in the Saudi market, equipped with a steel-strong competitive edge.

Aligning with the vision of Built Industrial's leadership, we crafted a comprehensive brand strategy. This strategy positions Built as the go-to choice for specialized, integrated, and reliable industrial services, overseeing construction projects from start to finish. To support this market positioning, we developed a brand architecture strategy that establishes Built Industrial as a mother brand company, harmonizing all industrial subsidiaries into a cohesive construction ecosystem. This unified approach is dedicated to one shared purpose: Building towards a prosperous life.

In line with a strategic vision, we developed a brand identity system centered on modernity, solidity, and sustainability, This included introducing a new logo that shortens the company’s name from Built to BI, enhancing brand memorability. This identity is designed to convey trustworthiness to the target audience and to reflect the expansive scale and capability of the company, we consistently applied this visual DNA across sub-brands to present the diversity of offerings, integration, and unity all at the same time.