Al Balad Hospitality
Al Balad Development Company
Client:
Riyadh Center for Research & Studies
Industry:
- Cultural Exchange
- Cultural Research & Studies
- International Relations & Events
Services:
• Naming
• Brand strategy
• Identity design
• Brand Guidelines
Summary
Almanwar stands as a cultural gateway, a vibrant hub where innovation meets tradition. The brand empowers users to explore the rich landscape of Saudi culture while fostering a deeper appreciation for diverse perspectives on a global scale.
Challenge
The Riyadh Center for Research & Studies envisioned Almanwar, as an independent center dedicated to promoting cultural knowledge in an engaging and accessible manner. Almanwar required a distinct brand to connect with a global audience and showcase the depth of Saudi culture.
Solution
We crafted a youthful yet sophisticated brand for Almanwar, appealing to researchers and cultural enthusiasts alike. The visual language and messaging weave a compelling story, transforming in-depth cultural studies and reports into an engaging experience that encourages participation.